SMF Trading

Terms and conditions

Last updated: 22 October 2026

These terms explain what you get when you join SMF Trading, what we expect from you, and your rights. They match the client agreement you sign when you join. Please read them before you pay, and keep a copy.

1Who we are

SMF Trading (Strong Money Forex) is a trading name of VARDR GROUP LTD, a company registered in England and Wales (company number [COMPANY NUMBER]), owned by Mr Christopher Martin Ford. Our registered office is 13 Meadow Way, South Cerney, Cirencester, GL7 6HY.

In these terms, "we", "us" and "our" mean VARDR GROUP LTD trading as SMF Trading. "You" means the person joining or buying from us. "Chris" means Chris Ford, who delivers the 1:1 coaching.

If we need to contact you, we'll use the email address or mobile number you gave us.

We are not VAT registered, so no VAT is charged on our prices.

2Education only, not financial advice

SMF Trading provides trading education only. Nothing we publish is financial advice or a recommendation to buy or sell any financial product. Trading foreign exchange and other leveraged products carries a high level of risk and may not be suitable for everyone. You could lose more than you invest. Past performance and student results are not a guide to future results, and individual results vary. Never trade with money you can't afford to lose.

  • Education only. This applies to everything we provide: calls, trade reviews, daily analysis, fundamentals reports, bias sheets, trade ideas, swing setups, the dashboard, courses, webinars, Discord messages and social media posts. Trade ideas and setups are teaching examples, not signals. Don't copy them.
  • Not authorised or regulated. SMF Trading is not authorised or regulated by the Financial Conduct Authority and does not give regulated financial advice.
  • No guarantee of results. We can't promise you'll make money or reach any result. The only money-back promise we make is the guarantee in section 12, which is a refund policy, not a promise of profit.
  • Your responsibility. You make every trading decision yourself, on your own account, at your own risk. We don't manage money, place trades for you or tell you how much to risk.
  • Independent advice. If you want personal financial advice, speak to an independent, authorised financial adviser.
  • Demo first. We strongly recommend practising on a demo account before risking real money.
  • Prop firms and brokers. Prop firms and brokers are independent third parties. We're not responsible for their rules, fees, decisions or payouts.

3Our packages

121 Team (1:1 Mentorship)

  • Fixed 3-month commitment.
  • All payments for the full 3 months remain payable in full, even if you leave early.
  • You can't cancel during the first 3 months, apart from your 14-day cooling-off right (section 10).
  • After 3 months, your 1:1 membership automatically continues on a rolling monthly basis at the then-current rate (£399 a month at the moment), unless you cancel with at least 14 days' written notice.

SMF Community

  • £149 a month, rolling monthly, with no minimum term.
  • Cancel any time before your next payment. Your access continues to the end of the month you've paid for.

Gold Mastery Bootcamp

  • Fixed 5-month commitment, at the price shown at checkout and confirmed in your agreement.
  • All payments for the full 5 months remain payable in full, even if you leave early.
  • You can't cancel during the first 5 months, apart from your 14-day cooling-off right (section 10).
  • After 5 months, your membership continues on a rolling monthly basis. Cancel with at least 14 days' written notice.

Other products

We also sell digital courses and webinars (section 13) and offer free resources (section 14). The sales page, order form, agreement form or confirmation email for each product also forms part of your contract. If anything there conflicts with these terms, the specific product details win.

4Who can join and how the contract is made

You must be 18 or over to buy from us. Our services are for individuals learning to trade for themselves.

We welcome students in the UK and internationally. All our education is delivered online.

For the 121 Team

  1. You apply by completing a short survey.
  2. If it looks like a good fit, you book a free 30-minute strategy call with Chris.
  3. If you both decide to go ahead, you complete our client agreement form and pay through our secure checkout.
  4. Our contract with you starts when we email you to confirm your place. That email will include or link to these terms.

We may decline an application for any reason, for example if we don't think the mentorship is right for you. If we decline after you've paid, we'll refund you in full.

For everything else

The contract starts when we email you to confirm your order or membership.

5The 121 Team (1:1 Mentorship)

How long it lasts

The fixed term is 3 months from your start date [CHECK: start date. Is it the date of your first 1:1 call, or the date you pay?]. After that it rolls on monthly (section 11). We take 6 traders per intake.

What's included

  • A weekly 1:1 call with Chris, plus extra calls when Chris agrees they're needed.
  • A 30-day progress check-in.
  • A weekly review of your own trades.
  • A personal weekly plan with tasks, deadlines and coursework.
  • Daily analysis, full fundamentals reports, daily fundamental trade ideas and swing setups (all educational, see section 2).
  • Weekly team calls with a small team capped at 50 traders, with 2 SMF coaches as well as Chris.
  • Access to the SMF trade-grading dashboard.

Launch bonus: Week-One Trade Audit

If your sales page or confirmation email includes it, Chris will review your last 20 trades during your first week. To get it, send us those trades (with screenshots or a trade log) within your first week. The audit is educational feedback on your process, not advice on any trade. It has no cash value and can't be swapped for a refund or discount.

Who delivers it

Chris delivers your 1:1 calls personally. SMF coaches support the team calls, the community and some trade reviews. If Chris needs to move a call, he'll give you the same notice he asks of you (section 6).

6Calls, rescheduling and recordings

All calls take place on Zoom. The link arrives after you book.

  • Strategy calls (before you join) last 30 minutes.
  • 1:1 coaching calls last 30 to 60 minutes.

Moving a call

  • To move a call, give at least 24 hours' notice.
  • If you give less than 24 hours' notice, or don't turn up, the call may count as used.
  • If Chris needs to move a call, he'll give you the same 24 hours' notice and rebook it.
  • Calls not used during your fixed term don't roll over, unless the reason was on our side.

Recordings

Your 1:1 calls are recorded and uploaded to your own private folder, so you can watch them back as part of your learning. Recordings are confidential: the Confidentiality Agreement (section 17) means you must not share, publish or re-upload them. Our privacy policy explains how we store them and for how long.

7Price and how to pay

121 Team price (this intake)

  • £1,899 paid in full by card, or
  • £1,899 spread with Klarna, or
  • 2 payments of £999 (£1,998 in total) paid directly to us. The first is taken when you join and the second [CHECK: second payment, e.g. 30 days later, taken automatically from the same card].

The launch price is only available for a limited number of places. After those places have gone, the price is £2,195 paid in full, or 2 payments of £1,155 (£2,310 in total). The price you pay is the price shown at checkout and confirmed in your agreement and confirmation email. Prices for our other packages are shown at checkout.

Card payments

Card payments are processed securely by Stripe. We never see or store your full card details. Monthly payments are taken by card on the same date each month, in advance.

Klarna

If you choose Klarna, you are entering a separate agreement with Klarna, on Klarna's own terms. Klarna decides whether to approve you and may run credit checks. Klarna pays us, and you then pay Klarna. Any late fees or other charges from Klarna are between you and Klarna. If you're owed a refund, we'll refund through Klarna and Klarna will adjust what you owe them.

Spreading the cost is still a commitment. Only choose a payment option if the payments sit comfortably in your budget.

8Payments and missed payments

Payments are taken on the dates agreed in your agreement or at checkout. For fixed-term packages, you're agreeing to the whole fixed term, so every payment for it remains payable in full, even if you leave early.

If a payment fails

  1. We'll contact you, and you'll have 7 days to pay.
  2. Your access may be paused until your payments are up to date.
  3. Any unpaid balance remains owed and may be recovered through a debt recovery agency or the courts.

The money-back guarantee doesn't apply if your membership is ended for non-payment (section 12).

If you're struggling to pay, please tell us early. We'd much rather agree a plan with you than end your place.

9Price changes

We can change our prices for new customers at any time. This won't affect anything you've already paid for or agreed to, including your fixed term.

For rolling monthly memberships, we'll give you at least 30 days' notice by email before your price changes. If you don't want to pay the new price, you can give notice to cancel before it starts.

10Your 14-day cooling-off right

Under the Consumer Contracts Regulations 2013, you can cancel within 14 days of joining, without giving a reason. This applies to all our packages.

If you cancel before anything starts

We'll refund everything you've paid.

If you ask us to start straight away

Most people want to start straight away. If you ask for the mentorship to start straight away (you'll tick a box at checkout to do this) and then cancel within those 14 days, you'll pay for the sessions and services you've received up to that point. We'll refund the rest.

Online course content

Once you access the online course content, you lose the right to cancel for that digital content. You'll be asked to confirm this at checkout.

How to cancel

Email [email protected] with a clear statement that you want to cancel. You can use the form below, but you don't have to.

Cancellation form

To VARDR GROUP LTD trading as SMF Trading, 13 Meadow Way, South Cerney, Cirencester, GL7 6HY, [email protected]:

I hereby give notice that I cancel my contract for the following service: ________. Joined on: ________. Name: ________. Address: ________. Date: ________.

To meet the deadline, you just need to send your message before the 14 days end. We'll refund you within 14 days of receiving it, using the payment method you used (or through Klarna).

11Fixed terms, rolling months and giving notice

  • During a fixed term (the first 3 months of the 121 Team, or the first 5 months of the Gold Mastery Bootcamp), you can't cancel, apart from your 14-day cooling-off right. All payments for the fixed term remain payable in full, even if you leave early.
  • After a fixed term, your membership automatically continues on a rolling monthly basis at the then-current rate, until you cancel with at least 14 days' written notice. Your access continues to the end of the notice period.
  • SMF Community has no minimum term. Cancel any time before your next payment, and your access continues to the end of the month you've paid for.

How to give notice

Email [email protected] from the email address you used on your agreement form. Your notice starts on the day we receive it. We'll confirm we've received it.

We can end a rolling membership by giving you at least 30 days' notice by email. If we do, we'll refund anything you've paid for the period after it ends.

12The 150-day money-back guarantee

The 121 Team and the Gold Mastery Bootcamp come with a 150-day money-back guarantee. It's a refund policy, not a promise of profit. It's in addition to your legal rights, not instead of them.

To qualify, you must:

  1. complete the full 2026 SMF Mentorship Course;
  2. finish all coursework and practical exercises;
  3. create your personalised trading plan with Chris, and follow it;
  4. start trading during the programme (on a demo account, a live account or a prop firm evaluation);
  5. take every trade in line with the SMF Trading Model rules, as checked in your weekly trade reviews;
  6. keep a detailed trade journal and share it when asked; and
  7. show at least 20 closed valid trades taken in line with the rules.

What you get

If you meet every condition and haven't achieved profitability within 150 days of your start date, you'll get a full refund of the mentorship fees you've paid.

What "profitability" means

A positive net result after costs across all your valid trades in the 150 days, as shown in your trade journal.

How to claim

Email [email protected] within 14 days of day 150, attaching your trade journal. Approved refunds are paid within 14 days of approval.

When the guarantee doesn't apply

  • If your membership is ended for breaking the Confidentiality Agreement (section 17).
  • If your membership is ended for non-payment (section 8).

What it covers

The guarantee covers mentorship fees only. It doesn't cover trading losses or prop firm challenge losses.

13Digital courses and webinars

Courses and recorded webinars

These are digital content. You normally have 14 days to cancel. But if you ask for immediate access and confirm that you understand you'll lose your right to cancel once access starts (you'll tick a box at checkout), you lose that right as soon as you access the content. We'll confirm this in your confirmation email.

This means we don't give refunds on digital courses or recorded webinars once you've accessed them.

Live webinars

If you cancel before a live webinar takes place, we'll refund you in full. If you've asked to attend a live webinar within 14 days of booking, your right to cancel ends once the webinar has taken place.

Your legal rights still apply

Under the Consumer Rights Act 2015, digital content must be as described, fit for purpose and of satisfactory quality. If it's faulty, tell us and we'll fix or replace it. If we can't, you may be entitled to some or all of your money back. Nothing in this section affects those rights.

Access

Course access is for you only and is hosted on our course platform. Unless the product page says otherwise, you keep access for as long as we run the course. We may update or improve course content over time.

14Free resources

Our free resources, such as the dashboard and masterclass, are educational and provided as they are. We may change or withdraw them at any time. Section 2 applies to them in full. When you sign up for a free resource, we'll use your details as set out in our privacy policy.

15What we expect from you

  • Give us accurate information, including in your application and agreement form.
  • Turn up to calls on time, or move them with notice.
  • Do the work: coursework, weekly tasks and journaling. Coaching only works if you put the hours in.
  • Make your own trading decisions, and only trade money you can afford to lose.
  • Keep your login details private.
  • Follow the community rules (section 16) and the confidentiality rules (section 17).

16Community and conduct rules

Our client community runs on Discord. You'll need a Discord account, which is governed by Discord's own terms. To keep it a good place to learn, you must not:

  • be abusive, threatening, discriminatory or harass anyone, including our coaches;
  • sell or promote signals, copy trading, accounts, courses or any other product or service;
  • tell other members what to trade or present anything as financial advice;
  • post anything illegal, misleading or that infringes someone else's rights.

If you break these rules, we may remove posts, give you a warning, or pause or remove your access. For a serious or repeated breach, we may end your membership (section 20).

17Confidentiality and our materials

When you join, you sign our Confidentiality Agreement. This is a summary of it. If there's any difference, the signed agreement applies.

What's confidential

  • Course materials.
  • The SMF Trading Model.
  • Reports and bias sheets.
  • Trade reviews.
  • Live sessions, calls and recordings, including your 1:1 call recordings.
  • Discord and our private groups.
  • Other members' information.

You must not

  • share, sell or publish any of it;
  • screenshot or record any of it without our written permission;
  • share your login details or access;
  • teach or sell the SMF Trading Model, or build products from it;
  • upload our materials to AI tools or file-sharing sites;
  • post any of it on social media or in other groups;
  • approach members to promote other services.

You can

  • share your own trades and results;
  • give your honest opinion or review of SMF Trading;
  • share information that's already public;
  • share anything you're required to by law.

Who owns the materials

All materials remain the property of VARDR GROUP LTD and Mr Christopher Martin Ford. You get a personal, non-transferable licence to use them for your own learning. You keep ownership of your own trades, journal and trading plan. We'll only share your results publicly (for example as a testimonial) with your written permission.

How long it lasts

Your confidentiality obligations continue after your membership ends.

If you break it

  • Your membership ends immediately.
  • No refund is given.
  • You lose the money-back guarantee.
  • Payments for any fixed term remain payable.
  • We may take legal action.

18Results

We can't promise you'll make money, pass a prop firm evaluation or reach any particular result. Trading results depend on many things outside our control, including your decisions, discipline, risk, capital and the markets.

Any student results we show are real, but individual results vary. They are not typical and are not a guarantee of what you'll achieve. The only money-back promise we make is the guarantee in section 12, on the conditions set out there.

19Our responsibility to you

What we promise

We'll provide our services with reasonable care and skill, and as described. If we don't, tell us and we'll put it right. If we can't, you may be entitled to a partial or full refund.

Trading losses

Because we provide education and not advice, and you make all your own trading decisions, we are not responsible for any trading losses, prop firm fees, or other money you lose as a result of trades you choose to place.

Other losses

If we break these terms or are negligent, we're responsible for loss or damage you suffer that is a foreseeable result of that. We're not responsible for loss that wasn't foreseeable. We're not responsible for business losses such as loss of profit, income or business opportunity. Apart from the things listed below, our total responsibility to you is limited to the amount you've paid us for the service in question.

What we don't limit

Nothing in these terms limits or excludes our responsibility for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • your legal rights under the Consumer Rights Act 2015 and other consumer law, including your right to services provided with reasonable care and skill and digital content that is as described, fit for purpose and of satisfactory quality;
  • anything else that the law doesn't allow us to limit or exclude.

For more about your legal rights, contact Citizens Advice.

20When we can end your membership

  • Non-payment: as set out in section 8. Any unpaid balance remains owed.
  • Breaking the Confidentiality Agreement: as set out in section 17.
  • Serious or repeated breaches of the community rules, or abusive or threatening behaviour towards us, our coaches or other members. The money-back guarantee will no longer apply. [CHECK: conduct removal. Do fixed-term payments remain payable in this case, or do you refund the unused part?]

If we ever have to stop providing a service for any reason that isn't your fault, we'll tell you as early as we can and refund anything you've paid for the part you haven't received.

21Events outside our control

We're not responsible for delays or failures caused by events outside our reasonable control, such as serious illness, internet or platform outages (including Zoom, Discord or our course platform) or other emergencies. If this happens, we'll tell you as soon as we can and take steps to keep the impact small, such as rearranging calls. If the delay is likely to be long, you can contact us to end the contract and get a refund for anything you've paid for but not received.

22Complaints

If you're unhappy with anything, please tell us first so we can put it right. Email [email protected] with your name and what's gone wrong. We'll acknowledge your complaint within 2 working days and aim to give you a full reply within 14 days.

If we can't resolve it, you can get free advice from the Citizens Advice consumer helpline on 0808 223 1133, or take the matter to court.

23Changes to these terms

We may update these terms from time to time, for example to reflect changes in the law or in our services. The version that applies to your purchase is the one in place when you joined. For rolling memberships, we'll give you at least 30 days' notice by email of any important change, and you can give notice to cancel before it starts if you don't agree.

24Law and other legal points

  • These terms are governed by the law of England and Wales. You can bring legal proceedings in the courts of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts.
  • This contract is between you and us. No one else has any right to enforce it.
  • You can't transfer your place or your rights under these terms to anyone else without our written agreement.
  • If a court decides part of these terms can't be enforced, the rest still applies.
  • If we don't enforce a right straight away, we can still enforce it later.

Questions about these terms? Email [email protected].

Back to the top

SMF Trading provides trading education only. Nothing we publish is financial advice or a recommendation to buy or sell any financial product. Trading foreign exchange and other leveraged products carries a high level of risk and may not be suitable for everyone. You could lose more than you invest. Past performance and student results are not a guide to future results, and individual results vary. Never trade with money you can't afford to lose.

Privacy policy · Terms and guarantee conditions

© SMF Trading · Educational content only, not financial advice